As lead producer and landlord of Neil Simon’s Plaza Suite, Ambassador Theatre Group has bragging rights to the most commercially successful play of the 2021-22 Broadway season.

The average ticket price for theSarah Jessica Parker and Matthew Broderick revival was $213 the week ended May 29, behind only The Music Man and Hamilton. Pairs go for as much as $2,051, which includes Piper-Heidsieck Champagne and Ladurée macarons served in a semi-private lounge at ATG’s Hudson Theatre.

The U.K.-based conglomerate isn’t crowing. “ATG does not control, and cannot provide comment about” Plaza Suite, an ATG spokesman told Broadway Journal in an email.

Control is a high-stakes question for the company, which suffered heavy losses during the theater shutdown.In last year’s Federal bailout of live entertainment, theU.S. Small Business Administration allocated $79 million to five venues operated by ATG and to three shows its subsidiaries produced, including $10 million forPlaza Suite. ATG insists that the eight grants didn’t run afoul of an SBA rule that no more than five “affiliated” entities were eligible for the funds. ATG and Plaza Suite said they’re not “affiliated” with each other as the SBA defines the term, because of an absence of control.


Sparked by 2020 legislation to protect the live music and theater industries and championed by Senate Majority Leader Chuck Schumer and the Broadway League, the $15 billion Shuttered Venue Operators Grant program helped save countless jobs and bolstered about half the Broadway shows that opened or reopened in 2020-21. For many producers, the money was a godsend in a start-and-stop season undermined by virus variants and anemic tourism.

But the Shuttered Venue rules can be murky. They’re lessdetailed than those of other federal pandemic aid programs and haven’t been tested in court,noted Jessica Abrahams, a Washington, D.C.-based partner with the law firm Faegre Drinker. “Sothere is no case law or court precedent for how all of this should be interpreted, including the scope of terms that are not expressly defined in the SVOG language,” Abrahams said in an email.

To take one example, the original Broadway production of the hit musicalWaitressclosed on January 5, 2020, two months before Covid-19 upended theater. It still collected $10 million from the SBA, the largest sum available for a single entity.

To be eligible, businesses must’ve been in operation as of Feb. 29, 2020, but the SBA didn’t fully define “in operation.” Entities that didn’t have performances in February 2020 were able to submit box office reports and other documentation for any month between January 2019 and January 2020. Waitress lead producer Barry Weissler didn’t return calls seeking comment.

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Publicly traded corporations, or companies owned by publicly traded corporations, were barred from the SBA program. There was no prohibition against private equity firms, including Providence Equity Partners, the majority owner of ATG.Multinational companies couldn’t apply if they operated in more than 10 U.S. states. That didn’t affect ATG, which has venues in six states and generated about half of its revenue in the U.K. in 2019-20.

In addition toPlaza Suite, recipients of the federal program included Harry Potter and the Cursed Child onBroadway and in San Francisco,produced by ATGsubsidiary Sonia Friedman Productions; Harry Potter’s U.S. venues, the Lyric and Curran theaters; and three other ATG theaters in New Orleans, Louisiana; San Antonio, Texas; and Sugar Land, Texas, outside of Houston.

The $79 million for ATG and its productions eclipsed the $50 million procured by five companies of Hamilton.

The Small Business Administration said it uses the principle of “affiliation” to determine whether an entity is eligible for a program reserved for small businesses. Affiliation occurs “where one firm has the power to control another firm, or a single person or entity has the power to control both,” according to anSBA document about the Shuttered Venue program. ATG maintains that it doesn’t control Plaza Suite orHarry Potter, so aid to those shows doesn’t count toward ATG’s five-grant maximum — which it exhausted on five of its venues.

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ATG may have minimal control at Hogwarts. Sonia Friedman Productions — a lead producer, or general partner, of Harry Potter in New York and San Francisco — is said to operate independently of its majority owner, ATG. Harry Potter creator J.K. Rowling is another general partner. “We can confirm that the Ambassador Theatre Group is not affiliated with the production and therefore has no conflict with SBA requirements,” Adrian Bryan-Brown, a spokesman for the show, said in an email.

Plaza Suite isless clear cut. ATG subsidiaryATG NY LLC is listed as the first general partner, or managing member, of Suite 719 LLC — the company presenting the play. The operating agreement, filed with the office of New York Attorney General Letitia James, notes that “conduct and control” of the show is “exclusively vested in the managing members.” Rick Miramontez, a spokesman for Suite 719, said that there are three managing members, “none of which have the power to individually control the production entity, as contemplated by applicable SBA regulations,” he said in an email.

Nicholas Solosky, a Washington-based partner of the law firm Fox Rothschild LLP, said that rationale doesn’t always fly. “A lot of times, the SBA will say, ‘when no one has control, everyone has control,'” he said in an interview. (Besides ATG NY, the play’s managing members are Hal Luftig and Gavin Kalin. Miramontez is a spokesman for both ATG and Plaza Suite.)

If ATG were shown to control Plaza Suite, they could be deemed affiliated.Solosky, who has called SBA affiliation rules “notoriously ambiguous,” stressed that he’s not familiar with the $10 million Plaza Suite grant and can’t make a judgment about it.

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ATG disclosed in a U.K. filing that although it’s entitled to less than half the earnings on some of its shows, “the production agreement requires unanimous consent in decision making resulting in joint control.” The SBA has said the power to veto decisions is one form of control. ATG declined to say whether the filing applies to Plaza Suiteor share any internal agreements covering the managing members.

Shuttered Venue applicants were required to disclose their affiliates, according to the SBA. “Congress did not direct SBA to challenge an applicant’s conclusion that a minority owner is not ‘affiliated’ for SVOG purposes without in-depth knowledge about the inner workings and management arrangements of a company,” an SBA spokeswoman said in an email. (An entity that owns at least half of another’s voting stock is automatically considered affiliated. Minority ownership is the gray area.) “So the affiliation disclosure as it relates to minority owners is assumed correct absent clear evidence that it was false,” the SBA spokeswoman said.

Miramontez noted thatSuite 719 LLCis an independent operating company with its own lawyers, including SBA specialists. “It stands by its disclosures to the SBA and its eligibility for its SVOG grant,” he said.

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While the SBA required applicants to submit financial statements and tax returns to document revenue loss, there was no account for actual need. Applicants merely had to provide a “good faith certification that the uncertainty of current economic conditions makes the grant necessary to support ongoing operations,” the SBA said on its website. The SBA didn’t define “necessary” or require set language “because every eligible entity’s circumstances are different.”

The successof Plaza Suite, whose Broadway opening was postponed for two years because of the shutdown, could be evidence that its federal handout was a waste. Or that it worked wonders. That’s the conundrum when subsidizing theater to spur economic development. Blockbusters may not need help, but they contribute disproportionately to the industry’s recovery.


Who owns Ambassador theater Group? ›

What does ATG Theatre mean? ›

Home - ATG - Ambassador Theatre Group.

How many people work for ATG? ›

More than 6,000 people work at ATG. Every one of them contributes to our success and growth. What takes place on stage is at the heart of everything we do; but it only happens because we have a brilliant team of people working behind the scenes.

What should I wear to the ambassador Theatre? ›

The simple answer is anything. Most theatres no longer have dress codes, so it doesn't matter what you wear.

Who owns ATG in the USA? ›

Ambassador Theatre Group
TypeLimited company
Key peopleMark Cornell (Chief Executive) Tony Ball (Executive Chairman) ShanMae Teo (Chief Financial Officer) Michael Lynas (Managing Director - Content)
OwnerProvidence Equity Partners LLP Peter Beckwith / PMB Holdings Eddie Kulukundis Howard Panter Rosemary Squire
8 more rows

Where are ATG based? ›

ATG continues to be based in Cambridge, Massachusetts and operates under its own name as a subsidiary of Oracle. The company is a provider of eCommerce software and related on-demand commerce optimization applications.

What has been in the ambassadors theatre? ›

Faith, Royal Court 9th October – 1st November 1997. Fallen Angels 14th November 1949 – 1950. Family Affairs 22nd August 1934 – 22nd June 1935. Family Affairs 22nd August 1934 – 22nd June 1935.

How do I get in touch with ATG tickets? ›

Our customer contact centre is available to help. Please call us on 0333 009 6690 and a member of our team will be happy to assist you (calls charged at a geographic rate: up to the same rate you would pay to call a UK geographic number).

What is the difference between theatre and Ott? ›

Ott platforms are cheaper than the theatre. The average cost of the monthly subscription to the ott platform is around 149 to 199 in India. Where the cost of a single ticket in multiplex starts from 249/- in small cities. So people found ott more cost-effective and beneficial.

How many ATG theatres are there? ›

58 of the world's. most iconic venues.

Covering historic theatres, studio theatres, cinemas, conference spaces and modern live music arenas, we own and operate 58 venues across Britain, the USA and Germany.

How much do plays pay? ›

Published by Ol Adams on 04/06/2022

Plays commissions in the US tend to pay around $3,000-$5,000 commission. However, the commission fee can differ depending on the playwright, and the situation. Additionally, plays can pay around 6% – 10% of gross ticket sales to playwrights.

How do I get a job in theatre? ›

The best 10 tips on how to start a career in the theatre industry
  1. Goal-oriented approach. Having goals is something that will help you in the long run as it will give you something to work towards. ...
  2. Research. ...
  3. Experience. ...
  4. See as much theatre as you can. ...
  5. Social Media. ...
  6. Network. ...
  7. Positive attitude. ...
  8. Accepting responsibility.

Why do you want to work in a theatre? ›

Working in the theatre will allow you to be as creative and expressive as you wish, regardless of the career path you may choose. You can be whoever you want. If you're a budding thespian or theatrical enthusiast with buckets of imagination, there are tons of possible graduate jobs you can take.

Do you get free clothes as an ambassador? ›

They'll give ambassadors free promotional clothes and a discount code that allows them to earn money for each transaction.

Can you wear jeans to theatre? ›

The simple answer here is anything. From a casual t-shirt, jeans and trainers to a tuxedo or formal dress, there are no dress codes. You could turn up to the theatre wearing anything and be permitted entry.

What should you not wear to a theatre audition? ›

The basic rules are what not to wear to an audition. No solid black, solid white, or solid red clothing. No costumes unless specifically asked to wear one. Do not show up in a police officer's uniform unless you're requested to.

What does ATG company do? ›

Advanced Technology Group (ATG), a Cognizant Company, is a global leader in Quote to Cash advisory, implementation, and managed services to both mid-market and large enterprise brands seeking increased agility in the “everything as-a-service” economy.

How long does ATG treatment last? ›

After the skin test, h-ATG will be given into a vein continuously over 4 days. Cyclosporine will also be given to improve the response rate of ATG treatment. Treatment with cyclosporine will start the same day as the h-ATG, either in liquid or capsule form, and continued for 6 months.

What is the success rate of ATG treatment? ›

8 The one year cumulative incidence of response was 65% for both horse or rabbit ATG, but patients over 60 years of age had lower response rates. 87 As for survival, the horse ATG-CsA study shows a 5-year survival of 70% for patients over the age of 40, compared to 90% for young patients.

When was ATG created? ›

1969. The story of ATG Europe began in Germany in 1969 with a company called IKO Software Solutions, or IKOSS, the company was founded by three Norwegians.

What are the 5 special qualities of theatre? ›

Terms in this set (5)
  • lifelikeness. theatre recreates everyday experience.
  • Ephemerality. Theatre is live performance, and becomes a part of the past immediately after it occurs.
  • Objectivity. theatre presents both outer and inner experience through speech and action.
  • Complexity. ...
  • immediacy.

What do you do in theatre appreciation? ›

Theatre Appreciation is a course which includes attendance at live theatre productions, small group projects, and in-class discussions of viewed productions. It may include the reading of plays as well as guest speakers, slides and video to supplement such discussions.

Who owns the ambassadors theatre in London? ›

Ambassador Theatre Group

Can I get my tickets at the box office? ›

Most venues offer Box Office collection, which means that you can pick your tickets up in person when you arrive at the event. When will my tickets be ready to collect? Tickets will be available to collect on the day of the event - usually an hour before the event starts.

What is a package seat? ›

Q: What is a package seat? A: Package seats offer additional extras with seats that include hospitality and drinks packages.

Is OTT free to play? ›

Grab your free trial now! Watch upto 7 premium OTTs in our 14-day Starter pack!

Which is better TV or OTT? ›

There are a lot of reasons why audiences prefer OTT over traditional TV options like cable and DTH. Majorly, the quality of the content is a deciding factor. OTT shows, movies, and web series usually keep away from conventional, cringy storylines that our never-ending TV soaps are so fond of.

Which is profitable OTT or Theatre? ›

OTT's rise is expected to eat into cinemas' profits as over 50 per cent of subscribers use OTTs more than 5 hours a month.

What are 5 types of theatre companies? ›

Terms in this set (7)
  • Commercial Theatre. Professional, shows that are produced to earn a profit for investors; Broadway.
  • Dinner Theatre. ...
  • Community Theatre. ...
  • Resident or Regional Theatre. ...
  • Equity Waiver Theatre. ...
  • Educational Theatre. ...
  • Public Theatre.

Does Ott replace cinema hall? ›

Pros of theatres:

To watch and experience 3D and 4D movies, many people have to go to theatres. So, OTT platforms cannot completely replace theatres.

What is the biggest theatre company in the world? ›

It is the largest movie theater chain in the world. Founded in 1920, AMC has the largest share of the U.S. theater market ahead of Regal and Cinemark Theatres.

Do actors get paid monthly? ›

Generally speaking, for screen work, actors are paid a day rate. If they are needed for more than five days, they are paid a weekly rate. Rates vary if actors are needed for the entirety of the film shoot or the entirety of a television season. Television actors can also be paid per episode.

How do actors earn money when not working? ›

In truth, acting money only accounts for a minor portion of his total income. He makes money via investing in enterprises, brand deals, real estate, and other similar ventures. Take, for example, any Bollywood actor. It doesn't matter if it's a flop or a hit.

What is a Theatre actors salary? ›

The median hourly pay for actors in theater companies and dinner theaters is $16.82, according to the Bureau of Labor Statistics. But this varies greatly depending on the type of theater, the location and if the actor is a member of the union representing them, called the Actors' Equity Association.

What are the 3 types of job in theatre? ›

Theatre jobs can be divided into four major categories: creative roles, production roles, customer service roles and administrative roles.

Is working at a theatre easy? ›

More demanding than you think, not for people who can't 100% commit. If you ever make the decision to work at a movie theater, then kiss your personal life as well as any outside of work commitments you have goodbye. It's a lot more demanding than any other minimum wage job.

Can you make good money in theatre? ›

In reality, there are a lot of jobs that make a theatrical production possible and a lot of them are well-paid. Did you know that union stagehands in New York City are easily clearing a minimum of $20 an hour, with heads of departments bringing in over $50 an hour?

What qualifications do you need to work in theatre? ›

There is no set entry route to become an actor but it may be useful to do a course like:
  • Level 2 Certificate in Performing Arts.
  • Level 3 Extended Diploma in Performing Arts - Acting.
  • A level in Drama and Theatre.
  • Level 4 Diploma in Speech and Drama.

Why should we hire you answer script? ›

For starters, I have all the skills and experience listed in the job description, and I'm confident that I can make an immediate impact on your company. It's not just my background in leading successful projects for Fortune 500 companies, but also my passion for the industry that drives me to succeed.

Why do you think you are the best fit for this role *? ›

My skill set is a perfect match for the job requirements. In particular, my sales skills and managerial experience make me an ideal candidate for the position. For example, at my last job, I managed a sales team of five employees, and we had the top sales record of our company branch.

Which theatres does Cameron Mackintosh own? ›

Founded over 30 years ago, Sir Cameron Mackintosh's Delfont Mackintosh Theatres Ltd owns and operates eight of the most prestigious theatres in London's West End: the Gielgud, Noël Coward, Novello, Sondheim, Prince Edward, Prince of Wales, Victoria Palace and Wyndham's.

Who owns the Savoy Theatre? ›

Ambassador Theatre Group

Who owns the playhouse Theatre? ›

In January 2003, Maidstone Productions became the new owners of the theatre. The Ambassador Theatre Group have maintained stewardship of Playhouse Theatre since 2003 and have since gone on to acquire 100% ownership.

How many ATG theatres are there in the UK? ›

Covering historic theatres, studio theatres, cinemas, conference spaces and modern live music arenas, we own and operate 58 venues across Britain, the USA and Germany. That number keeps growing.

Is Cameron Mackintosh a billionaire? ›

Cameron Mackintosh, whose producing credits include Cats and The Phantom of the Opera, is the first billionaire to amass such a fortune in the theatre, according to Forbes magazine.

Is Cameron Mackintosh A Millionaire? ›

Cameron Mackintosh is a British theatrical producer who had a net worth of $1.2 Billion (£958 Million).

How many DMT theatres are there? ›

DMT operates eight of the most prestigious theatres in London's West End: the Prince Edward, Prince of Wales, Novello, Gielgud, Sondheim, Noel Coward, Wyndham's and Victoria Palace, all of which have undergone major refurbishments combining beautiful restoration with 21st century comfort.

What is the salary of The Savoy? ›

How much does The Savoy in the United Kingdom pay? Average The Savoy hourly pay ranges from approximately £8.49 per hour for Day Porter to £10.19 per hour for Server. The average The Savoy salary ranges from approximately £18,873 per year for Commis to £38,000 per year for Revenue Manager.

How much does the head butler at The Savoy earn? ›

£16,666. The estimated total pay for a Head Butler at Savoy Hotel is £16,666 per year.

Can you wear trainers to The Savoy Theatre? ›

There is no official dress code at the Savoy Theatre, many theatregoers however choose to wear what they feel most comfortable in as well as what they deem appropriate for the occasion.

How much does a play house cost? ›

A simple freestanding 4x6 playhouse that includes a door, window, and a roof typically costs $1200 to $1500. Most of this cost is labor, however. If you have any rough framing skills, you can save hundreds by doing it yourself.

Who is the owner of Playbill? ›

See Playbill CEO Philip S. Birsh Honored With UJA Federation's Excellence in Theater Award | Playbill.

How long were Eddie Redmayne and Jessie Buckley in cabaret? ›

Based on the play by John Van Drutenand stories by Christopher Isherwood. Eddie Redmayne and Jessie Buckley are only confirmed to appear until 20 March 2022, and there's no news yet on who will take over from 21 March or whether they will also extend their run in the show.

What is the biggest theatre company? ›

The largest movie theater chain in the world is AMC, with a revenue of $2.53 billion and over 11,000 screens. As of 2022, the global movie theater industry has a market size of $8.2 billion. There are over 208,000 movie theater screens around the world.


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